Barista Blend
A bold and contemporary brand identity system for a canned cold brew coffee brand, built around strong typography and confident color blocking.
Year
2023
Scope
Brand Strategy | Visual Identity | Packaging | 3D Visualization
Client
Self-Initiated Concept
Duration
1 week
Challenge
The cold brew market is saturated with minimalist or rustic branding approaches. The challenge was to create a visually distinctive identity that feels energetic, modern, and immediately recognizable on crowded retail shelves.
Solution
A typography-driven identity system was developed using a bold monogram as the central visual anchor. Vibrant complementary colors enhance shelf visibility while maintaining brand consistency across packaging and digital applications.
Barista Blend was conceptualized as a lifestyle-forward cold brew brand targeted at young urban consumers.
Core elements include:
Custom monogram as a scalable identity device
High-contrast color system for visual impact
Lust Sans as primary typographic voice
Modular packaging layouts adaptable across SKUs
3D visualization for realistic brand application
