House Of Her
House of Her is a fashion-focused brand identity project exploring a refined and contemporary visual language for women’s apparel. The project focused on developing a cohesive brand presence through typography, visual styling, and digital assets that communicate elegance, confidence, and modern femininity.
Year
2026
Scope
Visual Identity | Art Direction
Client
House Of Her
Duration
2 Weeks
Brief
House of Her approached with the need for a refined visual identity for their offline fashion retail store. The objective was to develop a brand presence that felt elegant, contemporary, and aligned with the aesthetic of a modern women’s clothing label.
The client wanted a visual language that conveyed femininity and sophistication while remaining minimal enough to complement the in-store experience and product display.
My Approach
I developed a minimal typographic identity supported by clean compositions and a restrained visual system. The design direction focused on creating a refined and timeless aesthetic through controlled typography, balanced spacing, and neutral tones that allow the clothing and store environment to remain the focal point.
The identity was designed to translate effectively across physical brand touchpoints within the retail space.
Deliverables
The final deliverables included:
Brand logo and typographic identity
Store signage and branding direction
Packaging and printed brand materials
Visual guidelines for in-store applications
The resulting identity establishes a cohesive visual foundation for House of Her, supporting a premium and consistent brand experience within the retail environment.
